LE Communications is proud to announce the launch of our client Small Cap Partners’ new visual identity and website. Small Cap Partners is a private equity firm that offers smart, and responsible investments with passion.
"It was a structured and easy process that went according to the time plan. LE Communications delivered a product that we were extremely happy with," says Jesper Jelmteg, investor and partner at Small Cap Partners.
Creating a new visual identity
Small Cap Partners wanted an updated visual identity that is representing their brand’s vision and values in the best way. The visual identity will work as a guideline for the communication to all of their target groups. Together with the client, we organized an interactive workshop to go through their values, target groups, and vision to deliver a new visual identity. After the workshop, we developed a new brand guideline that works as a template for the brand's communication. The brand’s guideline includes new colors, tonality, the logotype, the brand’s values, and much more.
Developing an interactive website
When the new brand guideline was delivered to the client, we started to build their new website. The goal was to represent Small Cap Partners in the best way by using colors, new content, and clear communication with call-to-actions. After two feedback rounds together with the client, the website was ready to be launched. The client received a great response from their target group. In one week after the launch of the client’s new website, the statistics were the following:
580 more visitors to the page
3200% increase of visitors to their articles
A reach of over 6000 people on LinkedIn
Are you also interested in updating your visual identity or having a new website that represents your brand in the best way? Welcome to contact us for a meeting!
Comments